Ist Semester

BBA Ist Semester Lecture Notes


BB-101 PRINCIPLES OF MANAGEMENT

• DEFINITION OF MANAGEMENT - nature and scope, organizational objectives

• PLANNING - nature, purpose and functions, types, steps in planning

• DECISION MAKING and its process

• Organizing : nature, importance, process, formal & informal organizations,
• organization chart,
• organizing principles,
• span of management : factors determining effective span,
• Graicunas formula

• DEPARTMENTATION - Types

• AUTHORITY : 
• definition, types, responsibility and accountability,
• delegation; definition,
• steps in delegation,
• obstacles to delegation and their elimination,
• decentralization vs centralization, 
• determinants of effective decentralization
• STAFFING :
• definition, manpower management,
• factors affecting staffing
• job design,
• selection process, techniques

• PERFORMANCE APPRAISAL
• need and process

• COMMUNICATION:
• importance, process
• barriers and breakdown of communication

• CONTROLLING:
• control process, types,
• barriers to control making
• control techniques:
• budget and non- budgetary control devices,

• Social responsibility and business ethics

BB-102 BUSINESS MATHEMATICS-To be added soon


BB-103 MICROECONOMICS

• MICROECONOMICS
• meaning nature and scope
• Basic concepts of economics
• Static and dynamic approaches, 
• equilibrium,
• utility, opportunity cost, marginal and incremental principles
• Microeconomics and Business
• THEORY OF DEMAND
• Nature of demand for a product
• individual demand
• market demand
• determinants of demand
• Elasticity of demand and its determinants
• Demand as multivariate function
• THEORY OF CONSUMER BEHAVIOUR
• Utility analysis
• indifference curve analysis
• applications of indifference curves
• THEORY OF PRODUCTION AND COSTS
• The concept of production function
• production with one and two variable inputs
• optimal input combination
• theory of cost in short run and long run
• revenue function
• THEORY OF FIRM AND MARKET ORGANIZATION
• Breakeven analysis
• pricing under perfect competition
• pricing under monopoly
• price discrimination
• pricing under monopolistic competition
• selling cost
• pricing under oligopoly: 
• cournot model
• kinked demand curve 
• and price leadership